What We Would Do If We Managed The Marketing For: MARCHON
Death to Fitness Marketing calls Leeds home. So, we rightly feel that when it is time for MARCHON to spread the love up North, they open in Leeds. We would build our campaign around the famous Leeds United chant, "Marching On Together." The aim is to create a deep connection with the local community by leveraging their passion for football and local pride. This approach not only builds brand recognition but also fosters a sense of belonging among potential gym members.
Retro Leeds Marchon Merch
To celebrate the launch, we propose introducing a limited-edition retro-style merchandise line that merges MARCHON's brand with iconic Leeds United imagery. The merch would be heavily inspired by the city’s rich football history, incorporating classic designs and the colors of Leeds United.
"Get The Badge In" Campaign
#GetTheBadgeIn
Drawing from the popular Stone Island culture among football fans, our "Get The Badge In" campaign would focus on the importance of community and pride. This campaign would involve a social media challenges to showcase their new MARCHON merch with pride, much like how fans display their Stone Island badges.
Content Strategy
Themes:
Community Spirit: Emphasize the shared pride and resilience of Leeds United fans, drawing parallels to the community spirit we aim to foster within the gym.
Nostalgia: Utilize retro designs to evoke a sense of nostalgia and local pride, connecting with the history and traditions of Leeds United.
Exclusivity: Create a sense of urgency and exclusivity with limited-edition merch and event access.
Content Formats:
Social Media Campaigns: Engaging posts and stories featuring local influencers and football personalities wearing the retro merch, highlighting their connection to Leeds and the gym.
Video Content: Behind-the-scenes footage of the merch design process, interviews with Leeds United fans, and promotional videos for the launch event.
Conclusion
Come on Ollie, bring it up North.
